SS2022
HANAMI

Hanami is the Japanese traditional custom of enjoying the transient beauty of flowers. In this case almost always referring to those of the sakura variant.

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kaomoji® - wear emotion.

Kaomoji is an online clothing store inspired by Japanese street fashion and anime culture, founded in September 2015. After discovering that our friends loved the designs (which we made jokingly at first), we decided to take it to the next level and start our own business.

The vision behind our merch

Since the very start we have had just one goal for the brand: designing fashion to express yourself, without being afraid of showing who you are. You decide what you wear and how you feel. If we can help you wear something that makes you happy, we are happy too.

By anime fans, for anime fans

The biggest inspiration for us has always been anime. Some of our classic favorites are Naruto, Dragon Ball, One Piece and Hunter x Hunter. Nowadays we're mostly watching shows like Attack on Titan, Jujutsu Kaisen, Demon Slayer, My Hero Academia and more! We do our best to bring our love for anime straight to you through our merchandise! Find your favorite anime t-shirts, anime hoodies, anime sweaters, anime long sleeves, anime accessories and more here!

Our activities

The community of kaomoji is growing internationally, because we attend a lot of (Japanese/anime/comic) conventions throughout the year. We travel with our booth to Germany, the UK, France, Belgium and the Netherlands. Once a year we take a trip to Japan for inspiration and meetings.